The Game Preps New Hurricane Sneaker, New Album
"The Hurricane 1 was more of a canvas, an everyday shoe," The Game said. "This next shoe is a little more sporty, a little more urban, so you're going to catch a lot more of the Hip-Hop heads rocking the Hurricane 2."
The rapper teamed with Skechers USA and 310 Motoring to create and release The Hurricane. The shoe became a fast seller when it hit stores in Dec. 2005, helping Skechers 2005 net income increase almost 90% over 2004.
Skechers also surpassed the $1 billion mark in sales in 2005 for the first time since the company was founded in 1992.
"We're holding it down - nobody can f**k with us right now," Game boasted.
Game also spoke on his upcoming album The Doctors Advocate, which is slated to hit stores in Nov. on The Game's Black Wallstreet imprint, which is distributed by Geffen.
"I'm selling a million records the first week. When people buy the album, you'll see all the pain, all the struggle I've been going through the last two years," Game continued. "I'm lyrically and mentally at a space in Hip-Hop where only Rakim, B,I.G., Pac, Nas, Jigga, Snoop could understand. I'm on a whole 'nother level. I'm ahead of the game right now."
The Doctor's Advocate, which features production by Dr. Dre, Kanye West, Just Blaze, Timbaland, Scott Storch, Cool & Dre and guest appearances by Nas, Mary J. Blight, Snoop Dogg, Lauryn Hill and others, hits stores Nov. 7.
The new Hurricane sneaker hits stores Nov. 21.