Jay-Z Boycotts Cristal, Bans Drink From 40/40 Club

ImageAfter years of flaunting Cristal in his rhymes and videos, Jay-Z has announced that he plans to boycott the pricey champagne and will no longer serve it at his 40/40 sports lounges, due to comments made by Cristal's managing director.

In a recent edition of The Economist Magazine, Frédéric Rouzaud, the managing director of Louis Roderer Cristal, described the rap community's promotion of the drink as "unwelcome attention."

"What can we do?" said Rouzaud, in an article titled "Bubbles & Bling." "We can't forbid people from buying it. I'm sure Dom Perignon or Krug would be delighted to have their business.

Cristal, which is priced at around $200 a bottle, has been prominently shown and mentioned in numerous songs and videos from various hip-hop artists in the past ten years.

"It has come to my attention that the managing director of Cristal, Frederic Rouzaud views the 'hip-hop' culture as "unwelcome attention." I view his comments as racist and will no longer support any of his products through any of my various brands including The 40/40 Club nor in my personal life" said Jay-Z, via a statement.

Jay-Z and his 40/40 Club franchise will now be serving only Krug and Dom Perignon to patrons thirsting for plush champagne products.

In related news, Jay-Z is scheduled to hit New York's Radio City Music Hall on June 25 to celebrate the tenth anniversary of his debut, Reasonable Doubt. Hov will perform the critically acclaimed CD in its entirety for the first time that night.

Discuss this topic