Kanye West and Juelz Santana Get "Street Couture" with Sprite
The exclusive event, which includes a fashion show and after-party, will feature new fashions from designers like Etnies, LRG, Rocawear, Triple Five Soul and WESC. Missy Elliott, David Banner, Ciara, Lebron James, Farnsworth Bentley, Ice-T, and models Eva Pigford and Jessica White, among others, will also be in attendance.
The Street Couture Showcase, which will also celebrate the national relaunch of Sprite, is the first major element in a national program that will include the rollout of Sprite's new "SubLYMONal" advertising campaign and the first packaging update for the brand in more than a decade.
"Emerging fashion, hip-hop music and authentic street culture have been part of Sprite's DNA for nearly two decades," said Don King, Group Director of Sprite and Coca-Cola North America, via a statement. "By bringing together five fashion companies with distinct styles for the first Sprite Street Couture Showcase, we are celebrating the brand's roots in a fresh, contemporary way."
DJs Clark Kent and Stretch Armstrong will each perform a set at the after party.