Diddy Among Time Magazine's "100 Most Influential"
The mogul joins a list that includes President George W. Bush, former President Bill Clinton, Microsoft CEO Bill Gates, Secretary of State Condoleezza Rice and NBC News anchor Katie Couric, among others.
In an essay, Diddy is described as "a force of nature." The piece chronicles Puff's rise from an aspiring entrepreneur to a multimedia giant. Diddy oversees several businesses, including Bad Boy Entertainment, Sean John Clothing, his Estee Lauder-created Unforgivable fragrance, a production agreement to executive produce MTV projects and HBO's "Bad Boys of Comedy." Diddy is also involved in charity work.
Diddy recently scored big with his Unforgivable fragrance. The cologne has generated millions of dollars per week since its launch this past February.
On the flip side, the Diddy-produced "Celebrity Cooking Showdown" was recently canceled. NBC canceled the show with two episodes remaining in the series. The network was initially slated to air the show five consecutive nights starting April 17.