Sean John Discontinues Upscale Line For Less
According to the New York Post, Combs recently inked a licensing agreement with G-III Apparel Group to manufacture a less expensive line of women's clothes under the Sean John name.
The new line is named Sean Jean Women's and will be less expensive than the earlier collection.
The redesigned line will also cater to a younger audience in hopes of reaching more female consumers.
"We look forward to re-entering [the upscale] market at a future date," a Sean John spokesman said.
In related news, Diddy will host "Diddy and Friends" at The Essence Music Festival.
The Festival takes place July 1, 2 and 3 at Reliant Park in Houston, Texas.
New Edition and Bobby Brown will deliver a rare reunion performance, while Mary J. Blige, Toni Braxton, Cedric "The Entertainer," Keyshia Cole, Steve Harvey, LL Cool J and others have been announced as performers.
Tickets are available at all Tickmaster locations.