Diddy Shows Atlanta Love, Inks Label Deal With Block Enterprises
As part of the deal, Bad Boy Worldwide Entertainment and its parent company Warner Music Group will be involved in the marketing, promotion and sales of several highly anticipated Block Enterprise artists. Block will continue to run the label and Block Enterprises will oversee the day-to-day decision-making regarding the labels' artists and releases.
"When Block and I first met, I realized he had an ear for the streets of the South," said Diddy via a statement. "Block Entertainment brought us his first group, Boyz N Da Hood, and showed his knowledge of the sound of Atlanta and the South.
"The first release from the new venture is solo rapper Yung Joc, whose single 'It's Goin Down,' appears on virtually every southern hip-hop mixtape, has remained on both V103's and Hot 107.9's nightly top-chart shows, and has northern industry execs contributing to the big buzz" added Bad Boy Executive Vice President and General Manager Harve Pierre. "His Gangsta Grillz mixtape is set for a March release; his first album, NewJocCity will be in stores in May."
Upcoming releases under the new Bad Boy South/Block Enterprises deal will include new projects from Boyz N Da Hood as well as solo albums from rappers Big Gee, Jody Breeze and rock 'n' soul artist Jill Rock Jones.
In related news, Diddy will be showing off his culinary skills this April on NBC's latest reality show "Celebrity Cooking Showdown." The five-night reality miniseries will pair professional chefs with celebrities for a three-course cook-off.