Diddy Names Harve Pierre President Of Bad Boy
In his new capacity, Pierre – who started with the label in 1993 as Sean “Diddy” Combs’ assistant – will continue to report to Diddy, while overseeing the finance, creative, promotional, marketing, A&R, International and Sales divisions at the label.
“Harve’s promotion to President is well deserved,” said Combs. “He has been with Bad Boy since the beginning and has worked hard to learn all aspects of the business.”
“Harve is one of the chief architects of the Bad Boy culture,” added Warner Music Group Executive VP Kevin Liles. “[He] has done much more than work at Bad Boy Records. He lives the Brand and has helped provide the foundation that will lead Bad Boy into its next decade. His promotion reflects the dedication, consistency, and commitment he has brought to the company. “
In addition to his new responsibilities at Bad Boy Records, Pierre is also developing his own Crazy Joint imprint, which will be distributed through Bad Boy/Atlantic Records starting in May 2008.
“He has always been an important part of the A&R process and it is only fitting that Bad Boy would house his imprint, Crazy Joint,” continued Diddy. “I look forward to Harve’s continued success.”
Crazy Joint is currently home to Pop/R&B songstress Marina Chello.
Pierre’s career in the entertainment industry dates back to his days as a student at Howard University, where he met and befriended Diddy and Derrick “D-Dot” Angelettie.
In 1992, he started his professional career as an intern at Uptown Records. Since then, Pierre has served as a producer, A&R and video director, working with such artists as Mary J. Blige, SWV, Craig Mack, Outkast, and Yung Joc.