Drake Invests His Rap Money In Matched Tea Brand
Rapper Drake has swapped Cristal for matcha tea, as the rapper has been revealed as a major investor in a rapidly expanding energy drink brand.
According to editors at Esquire magazine, the “Hotline Bling” star is one of the main investors in brand MatchaBar, which has recently expanded with a new location in Los Angeles and is partnering with Whole Foods to release its Better Energy bottled matcha drink.
Matcha is a powdered green tea much loved by health and wellness enthusiasts.
Former music executive and CEO Graham Fortgang, who co-founded the company with his brother Max, revealed the 30-year-old is one of the company’s main investors.
“Max and I are really thrilled about Drake’s involvement, inspired by his hustle and what he’s done in the music world,” Fortgang told Esquire. “So to have someone like him invest in our brand, we’re really humbled by his decision to get behind our ‘Better Energy’ platform.”
There have already been few sightings of the beverage on Drake’s social media accounts.
The music star is a renowned fitness enthusiast who also regularly posts clips of his gym workouts.
News of his business venture comes after the Canadian rapper also teased the launch of his flagship OVO store in Yorkdale Mall, Toronto, in a new video clip posted online.
Drake shared a luxe short clip featuring his track Gyalchester to promote the launch of the shop.
In the video, the “Controlla” singer is seen cruising through the mall on top of a black Escalade SUV with his crew wearing head-to-toe OVO clothing from his fashion line.
The new store, OVO’s fourth in north America, is set to launch on Saturday in time for the eighth annual OVO Fest on at Toronto’s Budweiser Stage on August 7.
PARTYNEXTDOOR, Roy Woods, Majid Jordan, dvsn, and Drake will perform.