Travis Scott Scores First No. 1 Album on Billboard 200 Chart With 'Birds in the Trap Sing McKnight'
Travis Scott claims his first No. 1 album on the Billboard 200 chart, as his new effort, Birds in the Trap Sing McKnight, debuts straight in at No. 1.
The set, which was released on Sept. 2 through Grand Hustle/Epic Records, earned 88,000 equivalent album units in the week ending Sept. 8, according to Nielsen Music. Of that sum, 53,000 were in traditional album sales.
Birds in the Trap Sing McKnight is exclusively available through the Apple Music streaming service, and the iTunes Store for purchase. It’s the fifth album to hit No. 1 in 2016 initially as an Apple and iTunes exclusive, following Frank Ocean’s Blonde, DJ Khaled’s Major Key, Drake’s Views and Future’s Evol. (Scott, Khaled and Future also share the same label: Epic Records.)
The songs on Birds in the Trap Sing McKnight generated 50.2 million streams during its first tracking week, equating to 33,000 SEA units. The remainder of the album’s total units for the week were generated by track equivalent albums (TEA) -- just 2,000 units. The TEA number is low because only one of the album’s songs is available or purchase a la carte from the album.
Scott’s new album follows his debut effort, Rodeo, which peaked at No. 3 on the tally in 2015. Rodeo launched with 85,000 units (70,000 in pure album sales).