Lil Wayne and Mike Jones Lace Up Deal With Reebok
Through rappers, athletes, and other celebrities, including Jay-Z, actress Lucy Liu (Charlie's Angels) and skateboarder Stevie Williams, Reebok's "I Am What I Am" campaign attempts to capture that coveted, yet elusive character trait-individuality.
For the launch of their new "OG Collection," Reebok has assembled three of hip-hop's most unique personalities, Jones, Weezie and Lupe. Despite the individuality of the artists, however, the shoes in the line differ very little. Each artist has his own shoe, but the only differences are the colors schemes.
Today, Mike Jones will showcase the new shoe in his hometown of Houston during NBA All-Star Weekend, where he will be greeting fans and signing autographs.