Funkmaster Flex Turns It Up For JL Audio
The Miramar, Florida-based speaker manufacturer recently signed Flex to an endorsement deal in which he will actively promote and market JL Audio via web, print, and host of live events. JL has been a sponsor of Flex's Custom Car & Bike Show for the last four years.
"Before I even knew anyone at JL, I was a big fan of their products," said Flex via a statement. "They were in my personal vehicles. Which for me is important, because I won't stand next to a brand that's 'cold' out on the streets, no matter what. When I did 'MTV Cribs,' and showed my vehicles with JL Audio speakers, there was no relationship, but they did own the streets."
Also as part of the agreement, Flex will integrate JL Audio into upcoming shows of his Spike TV's show "Ride With Funkmaster Flex."
"We're pumped to be re-upping with Flex, we're having a great run and wanted to build on our relationship," stated JL Audio president Andy Oxenhorn. "The ever-evolving car audio market represents a key foundation for our company and Flex continues to provide us with a platform, to connect with a hard-to-reach demographic, and thus continue our growth."