Kendrick Lamar Partners With Reebok; Recites “I Am” In Promo Video

TDE emcee Kendrick Lamar connected with Reebok to produce a new video featuring the California representative rapping a verse titled “I Am.” The visuals were directed by Anthony Mandler and filmed in K. Dot’s hometown of Compton.

“I identify with originality and with a brand that identifies with culture in the community, and with my memories of wearing them in middle school, it proves just that,” said Kendrick about his appreciation for the Reebok brand.