Jay Z’s Roc Nation Sports Obtains Boxing License To Promote Fighters
Joining 50 Cent’s SMS Promotions, Jay Z’s Roc Nation Sports will promote boxing matches as well as sign boxers. Michael Yormark, the president and chief of branding and strategy for parent company of Roc Nation, told ESPN.com Sunday (August 17th) that Roc Nation Sports has been working on this move for over eight months and are ready to be a serious player in the boxing game:
There’s no question the sport of boxing needs a new player, someone who can do something different. We’re energized, and we’re going to make a difference. This is a huge priority to us. This is a highly serious business to us.
While the young agency does not have any boxers signed yet, Roc Nation Sports has signed David Itskowitch to serve as its boxing division’s chief operating officer. Itskowitz has an extensive history in boxing promotion, most recently being the chief operating officer for Oscar De La Hoya’s Golden Boy Promotions from 2006 until last summer.