Jay Z’s Controversial Barneys Collection Surpasses $1 Million In Sales
The partnership was originally designed to provide Jay Z’s charity the Shawn Carter Foundation 25% of all proceeds(with Barneys accumulating 75%). However, after numerous lawsuits against Barney’s regarding racial profiling in the weeks prior to BNY SCC’s November 20th debut, the deal was changed as to give the Shawn Carter Foundation 100% of the proceeds. In addition, the Foundation is also stipulated to receive 10% of all Barneys sales of the collection on the day of its debut.
As a response to the media and public scrutiny over Barneys alleged racial profiling, Jay Z stated he would assume “a leadership role and seat on a council specifically convened to deal with the issue of racial profiling,” according to his statement on his website Life+Times on November 15th. He further addressed his stance on Barney’s racial profiling in his collaboration with Rick Ross, “Devil Is A Lie”:
You seen what I did to the stop and frisk
Brooklyn on the Barney’s like we own the bitch
Give the money to the hood, now we all win
Got that Barney’s floor lookin like a VIM