Jay Z Adds His 1st Ever Men’s Cologne To Barneys Collection Amid Controversy

No official word on if Jay Z gathered all the facts on the recent allegations of racial discrimination placed on Macy’s and Barneys yet, but it seems as if his working relationship with them is intact. According to Women’s Wear Daily (WWD) Jay Z will add his first ever cologne to his upcoming Barneys collection.

The cologne, called Gold went through 3,200 possible names and according to Donald J. Loftus, president of Parlux Ltd., the name was chosen when Jay Z grabbed the cologne and said “This is the sh*t; it’s gold.”

The fragrance will be promoted through a few outlets and intriguingly will feature a Macys window display of Jay Z transforming into a gold chain. The fragrance will be available on November 20th at Barneys NY and then released nationwide afterwards at prices between $39 and $79.

According to a lawsuit filed by Turkish immigrant Ayla Gursoy, Macy’s security guards had an arrest quota of five per week and had a “race code system” to “facilitate its targeting of Middle Eastern, African-American/black and other nonwhite shoppers.”