Intel Taps Black Eyed Peas To Promote New Brands
The group has been tapped to perform at Intel’s party during the Consumer Electronics Show in Las Vegas on Thursday (Jan. 5), to help launch two new chips, Viiv and Centrino.
Intel is in the process of a major corporate overhaul, as the company is re-branding key components of their business.
In addition to changing the name of their widely recognized Pentium brand, the company is also dumping the “Intel Inside” logo for a new corporate logo, “Leap Ahead.”
The Leap Ahead concept aims to position Intel as more than just a chipmaker for personal computers.
The company is making a major push into cell phones, DVR’s, televisions and other devices.
Intel is the world’s leader in microprocessors, which power computers. While Viiv will power PC’s, Centrino will be used in low power devices and Apple products, the result of a new alliance between Apple and Intel.
According to reports, The Black Eyed Peas have been hired as part of the branding efforts for the company’s new products.