Diddy Plots Bad Boy Invasion This Summer, Grabs Fragrance Award
Yung Joc will kick things off with his sophomore album, Hustlenomics, which is slated to hit shelves on July 31. The set's first single, "Coffee Shop," which features Gorilla Zoe is already getting rotation on major radio stations.
Following Joc is Boyz N da Hood with their sophomore album Back Up N Da Chevy. The set features appearances from Yung Joc, Rick Ross and Ice Cube. Back Up N Da Chevy hits shelves on August 8.
A week later, Elephant Man will release his Bad Boy debut titled Lets Get Physical on August 14. The self-proclaimed "Energy God" is currently enjoying the success of his single "Five-O" featuring Wyclef Jean.
Pop singer Jordan McCoy will release her untitled debut on August 21, while Cassie will wrap up the invasion on October 2 with her sophomore album, The Return, which reportedly features production from Ryan Leslie and Robin Thicke.
In related news, Diddy's cologne Unforgivable won the "Men's Fragrance of the Year" at the Fragrance Foundation (Fifi) Awards last week. Diddy, who was nominated against Ralph Lauren and Calvin Klein, is the second African American after Michael Jordan to win a Fifi award.
The infamous mogul is also currently preparing to launch Unforgivable Woman this September in conjunction with the Sean John Women's clothing line.