Scion & Hi-Tek Search for Unsigned Hype In New Contest
The contest, which began on April 9 and will run until May 20, offers unsigned artists the opportunity to submit their best material in hopes of being crowned the next "prospect." Contestants will be judged by a panel of judges which will include executive editor of The Source magazine Ryan Ford, Def Jam's Vice President of A&R Lenny S, and super-producer Hi-Tek, with the winner to be announced in July.
"Many artists contemplate whether they should sign to a major label or go the independent route," said Jeri Yoshizu, Scion sales promotion manager. "We hope The Prospect will provide them additional opportunities to help make an informed decision about their career."
The winner will receive a $75,000 marketing deal which will allow the artist, as well as the song and video, to be promoted and launched online and through select media outlets. The winning artist will also have the opportunity to work directly with Hi-Tek in the studio to fine tune their submission, and shoot a video for the song, which will be produced by Scion.
"I absolutely feel the winner of the Scion's Emcee Competition will benefit for various reasons," said Lenny S. "First, the winner gets one step closer to reaching their goal of getting a record deal. For example, they will be exposed to credible A&R reps who have either signed or worked with gold and platinum selling artists and/or major record companies. Second, the hands-on experience of recording with a producer who is diverse enough to have worked with artists from Mos Def to 50 Cent is priceless and an opportunity that is not easy to come by."
Artists can log on to www.scionprospect.com for more details on how to submit their material.