Snoop Dogg takes reins at XM channel

ImageSnoop Dogg has been named executive producer of XM’s classic Hip-hop channel 65, The Rhyme. Snoop will be in charge of developing the creative direction of the channel, in addition to developing exclusive content.

"I am truly excited about being able to have total control over the music and programming for The Rhyme on XM,” Snoop Dogg said. “I will play music that people have never heard and music that they haven't heard in a long time. We need more Snoop Dogg music all the time because the music I play makes people feel good. Consider yourself a part of this new Snoop Dogg eargasm." Snoop will continue to host his show "Welcome to Da Chuuch" in 2006 on channel 65.

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