Jay-Z Endorses Ace of Spade Champagne
According to reports, the rap mogul is close to signing a deal to endorse Ace of Spade, an Armand De Brignac champagne featured in the rapper's video for his hit song "Show Me What You got."
Jay-Z also mentions Ace of Spade in the hit single and in the video, the rapper is seen opening a brief case during a card game.
The brief case contains a bottle of Armand de Brignac, known for its solid gold-plated face and Ace of Spades shaped label.
Although the deal isn't official, Armand de Brignac president/CEO Brett Berish welcomed the attention his brand has received from Jay-Z.
"Jay-Z has always demonstrated the highest standards and finest taste, and we're honored to see Armand make an appearance in 'Show Me What You Got,'" Berish said shortly after the video premiered. "Armand's unmatched taste and package are a perfect fit for the video."
The demand for the champagne has spiked since Jay-Z's endorsement. Last week, 100 cases of the pricey champagne were stolen from a Florida distributor.
The potential new deal comes amidst Jay-Z's boycott of Louis Roederer Cristal last year, after the brand's managing director Frederic Rouzaud distanced the bubbly from its Hip-Hop clientele in an interview with The Economist magazine.
As a result, the rapper rejected the brand, pulling it from his 40/40 sports bars.