Diddy Speaks On The "Black Cloud" Over Bad Boy, Comparing Rick Ross To The Notorious B.I.G.
Diddy recently spoke with DJ Whoo Kid, discussing how his label Bad Boy Records has drawn criticism over the past few years.
During the interview, the entrepreneur said that there’s been a propaganda movement against Bad Boy over signing to the label and how it isn’t warranted.
“Over the last couple of years, there’s been a strong propaganda movement that’s been brewing in the negative sense against Bad Boy, against what it is to sign to the Bad Boy label, if it’s a detriment to your career,” he said. “Just hate. Just regular hate and also a lot of people not understanding how this industry works.”
Diddy explained that the Hip Hop community doesn’t understand the business of the music industry and how signing and dropping artists in a short span is a regular occurrence.
“This industry has a life expectancy of two years. It started a couple of years ago like, ‘What happened with this artist? Why isn’t this artist still on the label?’ So people started to try to give us a bad rap and spread that propaganda through the new generation. When honestly, nobody on Def Jam’s still on Def Jam. No one who was on Roc-A-Fella is still on Roc-A-Fella. There’s not even still a Roc-A-Fella. It was named something else. We the last people standing, we the last crew standing. And I’m not saying that with any disrespect towards anybody’s name who I just said. We not letting that propaganda ride.”
He also clarified his controversial comparison of Rick Ross to The Notorious B.I.G., explaining that to him, Ross’ influence on the South paralleled Biggie’s success in New York City, New York.
“I said on the ‘Angels’ verse, I think he channeled Biggie at night. A lot of emcees, they channel Biggie in some of their verses. You hear the influence. When you channel the influence, that doesn’t mean they’re comparing someone to them. I think I also said that he was the Biggie of the South, because I was there. I knew the effect that Biggie was having on New York and the world. I saw the effect that [Ross] was having on the South.”