BET & VH1 Join Forces On Hip-Hop TV Series
According to The Hollywood Reporter, "Wifey" will revolve around the widowed wife of a slain hip-hop mogul who takes over his troubled record company with help from her friends.While both channels would premiere the series on the same date, they would be free to repeat episodes independent of each other's schedules.
Reginald Hudlin, BET's president of entertainment, will direct the pilot when production on Wifey begins in March.
VH1 and BET will evenly divide production costs. The Viacom-owned networks hope their partnership will help maximize the show's exposure and target two different audiences with BET, a favorite channel among blacks and VH1 likely to draw a predominantly white audience.
"This is absolutely an experiment, a gamble," explained VH1 executive Michael Hirschorn. "These kind of seemingly counterintuitive leaps are the kind of leaps linear networks need to make these days."
Latifah revealed that if "Wifey" is televised, she will share her experiences as an artist/executive via the show and rope in some of her celebrity friends to make cameos.
"It's a real progressive move on VH1 and BET's part to make it happen," Latifah added. "It gives us a shot at really succeeding as a show and broadening the audience."