Jay-Z Announces Brooklyn Nets; New Colors, New Marketing Campaign

Hip-Hop mogul Jay-Z held a press conference this morning (September 26th) in Brooklyn, New York, where he officially announced that the New Jersey Nets are now The Brooklyn Nets.

The rapper held a press conference at Atlantic Terminal to make the announcement, in addition to revealing he would open the new Barclay's Center that will house the Nets, with a series of concerts.

"I'm going to open the building with a couple of concerts, maybe like eight," Jay-Z told reporters, according to MyFoxNews.

"Biggie had a line 'spread love that's the Brooklyn way. It's a deep love we have for our heroes. We walk around with that," Jay-Z told reporters.

According to Jay-Z, the Brooklyn Nets will sport all new colors, although the rapper refused to divulge anymore details.

Today's announcement kicked off a major marketing campaign surrounding the Brooklyn Nets, who are expected to play in the 2012-13 season.

Jay-Z who owns a 1.7% percent stake in the company, is also the face of a massive marketing campaign promoting the new team.

“Jay-Z will be the face of the team’s fourth-quarter campaign” to sell 4,400 “All-Access” premium seats at the rapidly rising 18,000-seat arena," CEO Brett Yormark told the New York Post.

For the marketing campaign, the Brooklyn Nets are planning on distributing 250,000 coffee cups to local stores, in addition to placing billboard ads throughout New York, along with telephone booth ads and ad placements on taxicab tops.