Kanye, Jay-Z Get Involved With East African Drought Relief Effort

Rappers Kanye West and Jay-Z are putting their newest video “Otis” to good use, beyond the typical marketing promotion for their new album Watch the Throne.

Reps for the rappers have confirmed that the vehicle used in the “Otis” video will be going up for auction.

Proceeds from the sale of the customized, flame spitting Maybach that is featured in the video will be donated towards the East African drought disaster.

Due to constant war and the worst drought in decades, over 2 million people have recently fled their homes in Somalia.

Over 12.4 million people have been affected by the East Africa drought and famine, which is affecting countries like Somalia, South Sudan Djibouti, Ethiopia and Kenya.

"What is happening in the Horn of Africa is the most severe humanitarian emergency in the world today, and the worst that East Africa has seen in several decades," U.S. Secretary of State Hillary Clinton said in a statement, after revealing the U.S. was donating an additional $17 million to the nations around the Horn of Africa, bringing the U.S.'s aid contribution to over $500 millions dollars.  

In related news, a Watch the Throne Pop-up Gallery Open House opened on Mulberry Street in Manhattan today (August 12th).

The Pop-up Gallery will be open until 10:00 PM today and will open tomorrow and Sunday at 11:00 AM.