DMX Launching DMX Authentic and Earl Simmons Clothing Lines
The rapper is prepping the launch of his DMX Authentic and Earl Simmons Signature Collection clothing lines, an effort that promotes "real clothing for real people," according to a source from DMX's design team.
DMX Authentic will offer basic, classic pieces, while the Earl Simmons Signature Collection will have higher-end specialty pieces.
The rapper's style philosophy is described as no frills, utilitarian clothing that combines quality, style and comfort worn by people who understand that clothing is part of a lifestyle.
The clothing -- which is targeted for the young, aggressive and hip market looking for clothing to match their lifestyle -- will initially include graphic t-shirts.
Officials cite the motivation to communicate the DMX brand image as the reason behind launching the lines.
Clothing images on the initial products will serve as a representation of DMX as a man and artist as well as highlight the lyricist's interests, which include cars, music, life, his pitbulls and his journey and evolution in attaining a more profound spiritual existence.
Plans are currently underway to feature stylish, tough, rugged wear for Hip-Hop, sports, extreme sports, automobile, and racing enthusiasts.
Consumers can look for groupings of denims, leathers, camouflage, cotton, and knits for men and women within the next couple of months.
The DMX Authentic and Earl Simmons Signature collections will be available to the public on Friday (Feb. 9).
The launch is the latest achievement for DMX. However, the rapper (born Earl Simmons) was recently arrested in Yonkers, NY for driving with a suspended drivers license.
According to reports, DMX was arrested Friday (Feb. 2) after authorities pulled the rapper over for running a red light on Yonkers Avenue.
DMX is scheduled to appear in court on Feb. 14.