Juelz Santana Lands High Profile Nike Cameo, Confirms Lil Wayne Collab & New Album
The new :60 second montage was produced by Nike, Wieden & Kennedy and acclaimed music video director Dave Meyer.
Dipset member Juelz Santana and super producer Just Blaze provided the soundtrack for the commercial, which debuted last week in major markets across the country.
"The commercial is so powerful without no music behind it, I kinda had an idea once they told me what they wanted, they said 'Juelz we just want you to do you but we want you to make that power'" Santana revealed. "And that's what Dipset and Juelz Santana is known for, just making powerful music. It wasn't hard. I sent them the first version. It was Nike - there were a couple of things I couldn't say and I had to take out, but other than that, they loved it, they loved the energy and they loved the feel behind the song.
On Jan. 29, Nike celebrated the new ad campaign at Niketown New York, where Juelz and Kobe Bryant were on hand to speak to local high school students and basketball fans about the importance of hard work to achieve greatness in sports.
While Bryant unveiled his newest signature basketball shoe from Nike – the Zoom Kobe II, Santana revealed details about his upcoming album with Cash Money Records' star artist, Lil' Wayne.
The collaboration, titled I Can't Feel My Face, is finished, according to Santana.
Santana, who is from the Bronx, said that a recently leaked mixtape was just a taste of what he had in store with Lil Wayne, who hails from New Orleans.
"That's done, everybody who thinks that not happening, we did a mixtape, and the mixtape leaked," Santana said. "We did the tour together and we got over 40 records, so that's definitely going down."
Santana said the two would select the best of the songs they recorded to produce I Can't Feel My Face, which is due in stores this year.
"It's something that's never been done before, a dude from the north and a dude from the south, especially with the south being so hot, and me being one of the hottest dudes in the north," Santana boasted. "We just gonna let the music talk. Me and Weezy just put out a single 'Black Republicans.' We Black Democrats running those Black Republicans out of office."
Santana is putting the finishing touches on the follow up to his hit album What the Game's Been Missing, which is certified platinum.
The album, Santana's third, is titled Born To Lose, Built to Win (The Reagan Era).
Santana explained that the album's title is reference to the time Ronald Reagan served as President of the United States (1981–1989), which is also the time period crack cocaine hit the streets of inner cities in the country like a plague.
"The Reagan era was the biggest crack era ever, and I feel like I am human crack in the flesh. When I say that I don't want people to confuse it. My music is so potent, you get addicted to it."
Santana said that he would be finished Born To Lose, Built to Win (The Reagan Era) and would turn it in to Def Jam, Santana's recording home.