Jay-Z & Russell Simmons Eat Kosher, Help Fight Anti-Semitism
Simmons is set to address the World Jewish Congress American Section on Monday, January 22 in New York City. The icon will speak as part of the "Unity: Fighting Our Fights Together" campaign, in which he will call for tolerance and cooperative work between people of different ethnic, racial and religious backgrounds in order to work against injustice and promote understanding
Simmons and Def Jam CEO Jay-Z are also starring in a new series of public service announcements calling for young people to take a stand against anti-semitism in their own communities. In the spots, Simmons and Jay-Z ask, "What's hot? Respect for people. What's not hot ? Hating people for their color or religion."
The PSA's have been digitally translated from English to French, German, Spanish and Russian, all while still utilizing both Simmons' and Jay's voices. The spots were co-produced by both Simmons and Rabbi Marc Schneier, who serves as chairman and president of the Foundation for Ethnic Understanding.
Time Warner-owned cable stations including CNN, USA Network and the E! Channel are currently airing the commercials, which are scheduled to air in Europe later this month.