Dr. Dre Partners With Zynga; Detox To Be Promoted Via 'Mafia Wars'
Social gaming giant Zynga Inc. has announced its first ever musical partnership with producer Dr. Dre, to promote his highly anticipated album, Detox.
Starting today, Zynga will start promoting Dr. Dre's album Detox to their 200 million plus users, through the popular social networking game Mafia Wars.
Mafia Wars will feature Dr. Dre inspired game experience with music content and limited edition virtual goods within a portion of the game titled "Hustlin' wit Dre."
Fans can collect Dr. Dre themed cars, headphones an weapons. Additionally Dr. Dre will deliver messages only available within the Mafia Wars game.
“We felt it was a perfect fit for Dre to be the first musical experience for the millions of Mafia Wars players to enjoy while gaming,” Interscope's CEO Jimmy Iovine said in a statement. “We’re always looking for innovative and interesting ways for fans to discover great music and with an artist of Dre’s cultural significance we really wanted something special that’s never been done before,” said Jimmy Iovine, Chairman, Interscope Geffen A&M Records. “We felt it was a perfect fit for Dre to be the first musical experience for the millions of Mafia Wars players to enjoy while gaming.”
The official partnership with Dr. Dre comes on the heels of a promotion with one of Dre's discoveries, superstar rapper Snoop Dogg. In August, Snoop Dogg and Zynga blew up a 4-ton armored truck, to mark Mafia Wars reaching 10 million visitors in two weeks.
“Dre is a cultural icon that has inspired generations of music lovers,” said Mark Pincus, CEO and founder of Zynga. “We're huge music fans at Zynga and we know the players within Mafia Wars will love the chance to discover incredible music content while playing with their friends.”