Diddy Re-Ups With Block Enterprises, New Music From Yung Joc And Boyz N Da Hood On The Way
As previously reported, the two parties came together in March, after the 2005 success of the debut album from Boyz N Da Hood. As part of that deal Bad Boy Worldwide Entertainment and its parent company Warner Music Group assisted in the marketing, promotion and sales of Block Enterprise artist, Yung Joc.
With the new deal, Bad Boy will continue to provide marketing and distribution to the ATL-based Block Enterprises roster.
"As we have continued to expand the musical scope of Bad Boy, we knew we had to be plugged into the creative and vibrant Southern scene," Diddy explained via a statement. "When Block and I first met, I realized he had an ear for the streets of the South and that he would be the perfect person to be our partner in developing and breaking new talent.
"The success of Boyz N Da Hood and Yung Joc proves that our instincts were right, and there is much more fantastic music in the pipeline from the Block/Bad Boy South team," he added. "I am thrilled that we have renewed our commitment to this great relationship."
Upcoming releases under the new Bad Boy South/Block Enterprises deal will include new projects from Boyz N Da Hood, Yung Joc, Big Gee and Gorilla Zee.