Snoop Seeks To Merge MMA/Hip-Hop With Serious Pimp Line

Rapper Snoop Dogg will enter the business world of the MMA this Saturday, when he is expected to be named President of the Serious Pimp clothing/sunglasses company.

The announcement is expected to take place at the Venus Pool Club at Caesar’s Palace this Saturday (May 29th) afternoon.

Snoop and company will then attend the UFC’s highly anticipated contest between Quinton “Rampage” Jackson and Rashad Evans.

"This brings the best of both worlds to Serious Pimp. Snoop Dogg knows what the people want and shares our vision to promote events that combine the Hip Hop culture and the MMA movement," said Serious Pimp Founder and CEO Damian Kutzner. "Together we will usher in the next era for the Serious Pimp brand and satisfy the demand from the Hip Hop community and extreme fighting lifestyle world."

The announcement comes weeks after Snoop’s “spiritual advisor” Bishop Don Juan, was named as Serious Pimp’s Chairman of the Board.

Snoop will leverage his contacts in the music industry to help expand the brand create events that merge Hip-Hop music with MMA fighting and create a stronger bond between the brand and the sport.

"Serious Pimp got its start sponsoring MMA fighters in their bouts," continued Kutzner, who launched the company in 1999.

"Ironically, ‘Rampage’ was one of the first fighters we got behind. Snoop Dogg’s attendance at this fight shows the company’s connection to the past and its vision for the future,” Kutzner said.

After the bout between Jackson and Evans, Snoop Dogg will hit the stage at the LAX Nightclub at the Luxor for a special celebratory performance.