Dr. Dre Creates Headphones for Boston Red Sox, Confirms Single with Jay-Z
Elite producer Dr. Dre visited Fenway Park yesterday to promote a Red Sox version on his popular Beats by Dr. Dre headphone line.
Dre and Interscope CEO Jimmy Iovine met the ballclub before the Red Sox’s season opener with their hated rival, the New York Yankees.
Dre suited up in Red Sox gear and tried his hand at the batting cages before hawking the product on the field.
“I’m rooting for Boston, of course!” Dre told nesn.com’s Heidi Watney. “Hands down these are the best-sounding headphones in the world. If you don’t have them you need to check them out. They’re hot and you won’t be let down, trust me.”
News broke last week of Jay-Z working in the studio with Dr. Dre for Detox’s reputed first single, “Under Pressure.” Jimmy Iovine confirmed the single, and Dre observed it would be the perfect at bat song for Red Sox slugger David Ortiz.
“Ortiz, absolutely! [That’s] Big Papi,” Dre stated.
Jimmy Iovine explained the rationale behind the Red Sox partnership was finding a popular sports team that also retained a strong management and organizational structure.
"To be very frank, we wanted a great team with a great fan base and a great organization," Iovine said. “[When Red Sox chairman Tom Warner asked] 'Hey you want to do something with the Red Sox?' We were like, 'Hey, they're a great organization. Why not? Let's try it.'"
The specialized Red Sox come in red with the team’s logo on each headphone. Cavaliers’ superstar Lebron James was also on hand at ESPN’s pregame show sporting the product.
More information on Dr. Dre’s headphones can be found at www.beatsbydre.com.
At press time, neither Dre nor Jimmy Iovine would verify a release date for the Jay-Z featured single or Detox.
The Red Sox edged the Yankees last night 9-7.