Kanye West's New 'Coldest Winter' Video Is 'Haunting,' Director Says
Kanye West continues to release videos for 2008's 808s & HeartbreakÂ album as the rapper is set to debut the latest, "Coldest Winter," this week.
The clip was helmed by frequent collaborator Nabil Elderkin who also directed West's "Paranoid" (featuring a cameo by Rihanna) and "Welcome to Heartbreak."
Elderkin said for "Coldest Winter," one of the most personal records on the emotional project, based on West's past relationship with his former fiance and the lost of his mother, the video isn't as intense as their previous work together.
"It's pretty minimalistic," he said. "It's slow and very visual. I just wanted to catch the vibe of the song and not get too literal. Because the lyrics are very close to Kanye and go much deeper than the video goes, obviously hearing the song you know it's very emotional."
In the track, West, replete with an ominous AutoTune-tinged quality to his voice, express his dismay over a lost loved one.
"Goodbye my friend, will I ever love again?" he croons repeatedly throughout the track.
The director wrote the treatment for the project and described the final product as a boundary-pushing effort compared to their past work. According to Elderkin, the pair experimented in the visual medium in a way they haven't ever done before. He said the process was more challenging for him, particularly since West wasn't a part of the editing process and only saw the final version.
The MC, however, approved the finished product. The final version even includes a revamped version of the track, according to Elderkin.
"This is definitely more of a haunting one," he said of the number. " 'Cause this is sort of a remix. I don't think anyone has heard this version of the song. He did some really amazing sound work to this one. This one he got into his production a little bit more."
At press time, the debut date for the "Coldest Winter" video had not been announced.