Kanye West Explains Creative Approach To "Cruel Summer"

Kanye West has been notoriously absent from promotional duties for G.O.O.D. Music's new album Cruel Summer, leaving artists like Big Sean, Common, Teyana Taylor and Pusha T to do the work. Breaking his silence on the project, 'Ye released a promotional clip discussing the creation of the album, stating that it spawned from his desire to create something great.


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